FORMATION OF COMPETITIVE ADVANTAGES OF RESTAURANT BUSINESS IN UKRAINE UNDER THE CONDITIONS OF EUROPEAN INTEGRATION

The article examines the process of intensive development and globalisation restaurant business in Ukraine as a part service sector economy exposed to many factors different strength, duration areas influence context European integration. is devoted consideration positive negative influencing hospitality. Among them are extensive intensive. hotel-restaurant business, its impact on quality life citizens considered. Particular attention has been paid changes approaches which took place work restaurants pandemic quarantine restrictions. analysis 2003-2020 was carried out. There significant reduction during 2014 - 2020. direct dependence state industry substantiated. It proved that enterprises hospitality gaining popularity, conditions political economic stability, stable situation visitors restaurants, well preserved cultural heritage. Thus out integration under approved programmes. an introduction new forms methods service. shows relationship between processes. As result study, algorithm for assessing level competitiveness developed. key criteria have established, namely: customer satisfaction, services provided, efficiency management organization processes corporate social responsibility, competitive strategy environment.